If you’re in the planning stages of a new website, it can be hard to visualize what you want your new site to look like, and even harder to communicate that to a designer. Noting what you like or dislike about other sites (even if you aren’t exactly sure of the why) can help a web designer understand what you’re looking for.
 
On a second pass, it can be helpful to put a why behind your likes and dislikes, and to note which elements in particular stand out at you. Is it the design? The content? The functionality? Separating these out can help you in the planning stages.
 
Below are some of my favorite examples of author sites.

 

Vocabulary Review

CTA: Call to action. An instruction that invites the user to take an action.
Hero: A large banner section at the top of a page.
Brand: Your brand is your identity as an author. This can be communicated visually (with elements such as logos, images, colors, or fonts), in the style and tone of your content, or in the genres, themes, and subjects of your work.
 

 

The Visually Vibrant

Some sites with an impactful visual design.

 

Maureen Johnson

URL: maureenjohnsonbooks.com
Genre: Young Adult
With its bright colors and art deco font, this site has a strong voice that’s memorable without being overly complicated.

 

 

Claire Legrand

URL: claire-legrand.com
I love the illustrated design of this site.

Rena Barron

URL: renabarron.com
Genres: Middle Grade/Young Adult

Brené Brown

URL: brenebrown.com
Genre: Nonfiction
Brown’s website incorporates the same visual branding that spans her book covers.

 

Brené Brown Books

 

The Balancing Act

Author sites that include portfolios or other work

 

Authors are talented people, so it’s no surprise that author’s sites often showcase work in additional mediums. These authors have chosen to include other work as a part of their author band.

 

Maggie Stiefvater

URL: maggiestiefvater.com
Maggie Stiefvater’s website is one of my favorites. The beautiful design reminds me of a literary magazine, and it does a great job at showcasing not just her books, but her art and music in a unified way.

 

Author Maggie Stiefvater Website Homepage

 

Eric Smith

URL: ericsmithrocks.com
Eric Smith is an author and a Literary Agent, and both roles are featured harmoniously on this minimalist site.

Michelle Wilson

URL: michellewilsonwrites.com
Genres: Inspirational Nonfiction, Children’s, Women’s Fiction
Michelle Wilson’s brand encompasses a lot—children’s, women’s fiction, inspirational nonfiction, two blogs, and an editing business. By keeping her blogs and a pen name on separate websites, she’s able to keep her primary site more focused, and establishes her brand through tone and voice.

Olivia Stephens

URL: olivia-stephens.com
Olivia Stephens is a graphic novelist, illustrator, and writer. Her website’s simple design serves as both a showcase for her books and a portfolio for her other work.

Saadia Faruqi

URL: saadiafaruqi.com
Genres: Children’s, Middle Grade, Adult
This beautiful website establishes Saadia Faruqi as a “author and interfaith activist.” It includes a great press page about her activism, as well as a page of articles she’s written.

Mark Oshiro

URL: markoshiro.com
This site takes a different approach by inviting users to choose between his books and other work right from the home page.

David Yoon

URL: davidyoon.com
This site showcases work in multiple mediums.

Jason Pamment

URL: jasonpamment.com
This simple site showcases both books and illustration.

Jamie Littler

URL: jamielittler.co.uk

 

The Hybrid Authors

Sites that span multiple genres

 

Holly Black

URL: blackholly.com
Holly Black has established a strong visual brand that unifies her work across multiple genres.
 
Author Holly Black Homepage
 

Jewel Parker Rhodes

URL: jewellparkerrhodes.com
Genres: Children and Adults
This site’s home page points you to two different sub-sites for Adult and Children, which allows for a totally different design on adult pages than for children. However, I don’t think this would work as well for authors who don’t have quite as many books published.

Leigh Bardugo

URL: leighbardugo.com
I love the hero images on this home page. And while this site’s visual brand seems geared towards the Grishaverse, it still works well for Bardugo’s adult novels.

 

More Author Websites

For the lightning round: here are some more examples of author websites.

 

Hanna Alkaf

URL: hannaalkaf.com
Genres: Middle Grade and Young Adult
Hanna Alkaf’s site makes use of beautiful illustrations across the site that help establish tone.

Victoria Aveyard

URL: victoriaaveyard.com
Genre: Young Adult

Sabaa Tahir

URL: sabaatahir.com
Genre: Young Adult

Janae Marks

URL: janaemarks.com
Genre: Middle Grade

Katherine Applegate

URL: katherineapplegate.com
My favorite page on this site is the About page. The hero at the top of the page establishes a voice that carries through the rest of the layout.

 

Author Katherine Applegate Homepage

 

Rebekah Weahterspoon

URL: rebekahweatherspoon.com
Genre: Romance

Ash Van Otterloo

URL: ashvanotterloo.com
Genre: Kidlit
This whimsical homepage incorporates illustrations on an unconventional homepage.

Emily R King

URL: emilyrking.com
Genre: Fantasy
The beautiful and dramatic header on this site wouldn’t work for everybody, but I love it on this site.

 

Author Emily R King Homepage

 

Taylor Tyng

URL: taylortyng.com

Kelly Yang

URL: kellyyang.com

Eric Carle

URL: eric-carle.com
Carle’s iconic illustration style is incorporated into his site’s overall design.

 

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